There has been an idea rolling around the association space that members sign up for economic reasons. The gist of it is that you need to look at all your benefits and calculate a market price for each to present as the value of membership in your offer.
If you’re like most association staff, you don’t have enough hours in the day and you’re almost hamstrung with a lack of budget. But you know you could be doing a better job selling the value of your association… If only you had more time and money! Catch-22! Darn it! Here’s the thing: You don’t…
Pam Williams is the VP of Membership for AMA Triangle, a large chapter of the American Marketing Association based out of North Carolina. She consulted with us as part of a membership drive, looking for ways to make their digital strategy more effective.