Pam Williams is the VP of Membership for AMA Triangle, a large chapter of the American Marketing Association based out of North Carolina. She consulted with us as part of a membership drive, looking for ways to make their digital strategy more effective.
The 2019 Marketing General Membership Marketing & Benchmarking report has a section on internal challenges to membership. The #3 largest internal challenge is “Difficulty in proving ROI.” “How do we prove return on investment,” is not a great question for improving retention.
After a presentation, an executive approached me with an internal argument her staff was having. She said that they were going back and forth over whether they should make all of the content on their website freely available or whether they should put it behind a membership “wall” so that only members could access it?…
Should your association website have content speaking to your member’s customers? As an example, if you’re an association of landscape professionals, should you write articles on lawn management or have a big button, “Find a Landscape Professional?”
Many small businesses start off with the same thing in common: they have limited needed skills to grow the business. The owner has to wear all the hats and be a marketer, writer, project manager, operations, etc while also keeping the business afloat. On top of that, there’s the hassle of the website you operate…
When WordPress site owners start experiencing WordPress issues, many wonder if hiring a WordPress developer is worth it. For the most part, yes it is. Provided you hire a developer with necessary WordPress developer key skills. Deducing the skills a WordPress developer should have can sometimes be complicated, especially if you don’t understand your WordPress…
A broken Add media button is one of those confusing and frustrating WordPress problems. Unlike other WordPress issues, the add media button does not present itself as an error nor does it stop your site from working altogether. Instead, it just stops you from adding media to your posts and site. In this article we…
Did you just update something in WordPress and now your website has what we call a WordPress update fatal error? Don’t panic — this is a common WordPress issue. In this guide we are going to learn about the WordPress update fatal error is, what causes it and how to fix the different fatal errors caused…