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AMCOMP Teardown
In this teardown, we review the website of the American Society of Workers Compensation Professionals and discuss how to make…
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Genghis Khan, Recessions, and Member Growth
Many historians argue that Genghis Khan changed the world for the better. Under the Khan’s control, all of Asia was…
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The Member Magnet Framework
Why does one person sign up with your association and another doesn’t? One person says, “Yes, I want that,” and…
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Membership Offer Redesign Case Study
Leadership in the Endourological Society approached us about a website redesign. After a few conversations, it became clear that they…
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Members Don’t Join for Dollar Value
There has been an idea rolling around the association space that members sign up for economic reasons. The gist of…
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5 Minute Fixes for Your Member Benefits Page
If you’re like most association staff, you don’t have enough hours in the day and you’re almost hamstrung with a…
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A Membership Director Transformed Their Offer Into a Compelling Pitch
Pam Williams is the VP of Membership for AMA Triangle, a large chapter of the American Marketing Association based out…
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”How Do We Prove ROI” is the Wrong Question
The 2019 Marketing General Membership Marketing & Benchmarking report has a section on internal challenges to membership. The #3 largest…
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What Bakers Can Teach You About Members Only Content
After a presentation, an executive approached me with an internal argument her staff was having. She said that they were…
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Avoid the El Camino Trap of Targeting Your Members’ Customers
Should your association website have content speaking to your member’s customers? As an example, if you’re an association of landscape…
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