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Why A Video Background Is a Bad Idea
Michael Bay’s filmography on Rotten Tomatoes is a long list of movies categorized as rotten by both critics and audiences.…
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Useful Data From Surveys
“I don’t think it’s any mystery why people join,” Matt said. Then he began ticking off reasons with his finger,…
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2 Strategies to Make Your Website Intuitive
Most organizations we work with want their website to be intuitive and easy-to-use, but how do you actually accomplish that…
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Creating Value That AI Can’t Replicate
I have a friend, Mike, who is a part-time lawyer and part-time university professor. He loves teaching and he has…
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AI’s Implications for Member Content
This Halloween, I’m heading down to New Orleans for a vampire themed costume ball. While I was doing research on…
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Association Guide on Accessibility
Website accessibility refers to the practice of designing and developing websites in a way that makes them usable and accessible…
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Content, A Mystery House, and Priorities
There’s a famous mansion in San Jose, California called the Winchester Mystery House. The legend is that Sarah Winchester, heiress…
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No One Joins To Network
“Join for networking,” is a clause I’ve found at the top of many associations’ membership offers. It’s an interesting benefit…
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Are There Members in TikTok?
Yesterday, I joined a meeting on membership and marketing with CalSAE. The facilitator posed a question to the group asking…
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What Goes on Your Homepage
What belongs on an association website’s homepage? It’s the most important page on your site because it’s the most visited…
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